Alona Elkayam, the Brandinista®, came to 1776 to share strategies, methodologies and tactics to define and grow your personal brand. She used two participants as live interactive demos to show a thought process to follow. She left us with some nice templates, methods and examples. I also enjoyed the networking beforehand where I met Brennan Proctor founder of http://www.unclebrutha.com/. It was fascinating hearing the story about his business and also talking non-profit tech and big data.